Your Privacy Rights
From January 1, 2004, all organizations engaged in commercial activities must comply with the Personal Information Protection and Electronic Documents Act (the "Act"), unless the federal cabinet has exempted the organization because it is subject to "substantially similar" provincial legislation. Sequel Hotels and Resorts is responsible for the personal information we collect, use, maintain and disclose. To ensure this accountability, we have developed this policy, and trained our staff about our policies and practices.
What is "Personal Information?"
Personal information is any information that identifies you, or by which your identity could be deduced. It does not include the name or business address or telephone number of an employee of an organization.
Why Do We Collect Personal Information from You?
We collect personal information from our customers for the following purposes:
I. Customer Service - The information will be used to facilitate your next check-in and, wherever possible, to meet your personal preferences in accommodation.
II. Marketing - The information will be used to advise you of goods and services offered by or by arrangement with the hotel company.
III. Market Research - The information will be used to improve the offering of goods and services to you.
How Do We Collect Your Personal Information?
We collect information only by lawful and fair means and not indiscriminately. We may collect personal information when making a reservation, at check-in, and through comment cards and/or surveys.
Consent for the collection, use and/or disclosure of personal information may be obtained orally or in writing and may be expressly given or implied. In determining how we obtain your consent, we will take into account the sensitivity of the personal information about you that we are collecting, using and/or disclosing.
Use of Your Information
When we use your personal information to provide services or information to you, including for billing purposes and when we use your personal information to include you in any direct marketing activities, we will assume that you have consented to such use unless you specifically advise otherwise. If you tell us that you no longer wish to receive information about our services, we will not send any further material.
Sequel Hotels and Resorts does not disclose your personal information to any third party to enable them to market their products and services without first obtaining express consent from you.
Disclosure of Your Personal Information
Under certain circumstances, Sequel Hotels and Resorts may disclose your personal information:
- when we are required our authorized by law to do so, for example if a court issues a subpoena;
- when you have consented to the disclosure;
- where it is necessary to establish or collect fees;
- if the information is already publicly known.
Updating Your Information
Since we use your personal information to provide services to you, it is important that the information be accurate and up-to-date. If, any of your information changes, please inform us so that we can make any necessary changes.
Is My Personal Information Secure?
Sequel Hotels and Resorts takes all reasonable precautions to ensure that your personal information is kept safe from loss, unauthorized access, modification or disclosure. Among the steps taken to protect your information are:
- premises security;
- restricted access to personal information stored electronically;
- deploying technological safeguards like security software and firewalls to prevent hacking or unauthorized computer access
- internal password and security policies;
- obligation of all staff members to maintain client confidentiality;
- all employees and third parties that have access to personal information collected bySequel Hotels and Resorts will be required to sign a confidentiality agreement that is in keeping with this Policy.
If Sequel Hotels and Resorts holds information about you and if you can establish that it is not accurate, complete and up-to-date, Sequel Hotels and Resorts will take reasonable steps to correct it.
On our website, like most other commercial websites, we may monitor traffic patterns, site usage and related site information in order to optimize our web service. We may provide aggregated information to third parties, but these statistics do not include any identifiable personal information. Communicating with Us
You should be aware that email is not a 100% secure medium, and you should be aware of this when contacting us to send personal or confidential information.